{"id":8087,"date":"2024-07-03T02:37:54","date_gmt":"2024-07-03T02:37:54","guid":{"rendered":"https:\/\/kahai.co\/2024\/07\/03\/amazon-cacay-nut-becomes-anti-aging-rage\/"},"modified":"2024-08-20T20:00:59","modified_gmt":"2024-08-20T20:00:59","slug":"amazon-cacay-nut-becomes-anti-aging-rage","status":"publish","type":"post","link":"https:\/\/kahai.co\/en\/2024\/07\/03\/amazon-cacay-nut-becomes-anti-aging-rage\/","title":{"rendered":"Amazon Cacay Nut Becomes Anti-Aging Rage"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<p class=\"has-text-align-left\">For decades, if not centuries, the Amazon dwellers of southern Colombia didn&#8217;t make too much of the cacay nut.<\/p>\n<p>  They fed it to their livestock, used it to treat wounds and chopped down its trees for firewood.<br \/>\nBut then, a few years ago, the global jet-setting crowd found out what the yellow-ish oil from the protein-rich nut could do for their skin.<br \/>\nAnd suddenly, the cacay (pronounced kahk-ai) has become a red-hot commodity, providing the key ingredient to anti-aging facial creams that can fetch $200 an ounce in beauty shops in Los Angeles and London.<br \/>\nWhile most of the nuts come from wild trees in remote areas, new plantations are popping up in impoverished parts of Colombia that were better known for cocaine and anti-government rebel groups.<br \/>\nVitaliano Ordonez, a farmer who used to give the nuts to his cows, sold eight of the animals to buy 120 saplings.<br \/>\nBecause only a few are mature enough to produce this year, he&#8217;s scavenging every kernel from two old trees on his small dairy farm in Puerto Rico, Colombia, 300 kilometers (190 miles) southeast of Bogota.       &nbsp;<\/p>\n<p class=\"has-text-align-left\"><strong>No Waste<\/strong><\/p>\n<p>  &#8220;I won&#8217;t let even one nut go to waste,&#8221; said Ordonez, 70.<br \/>\nEach apple-sized nut pod contains three seeds, each bigger than an almond.<br \/>\nHe expects to collect about 60 kilograms (133 pounds) of cacay kernels this year.<br \/>\nThat may generate as much as 300,000 pesos ($198), or the equivalent of almost half the country&#8217;s minimum monthly wage.<br \/>\nThe boom is in part the work of Alberto Jaramillo.<br \/>\nWhile scientists have highlighted the nut&#8217;s virtues for more than a decade, it was Jaramillo, the head of Bogota-based Kahai SAS, who found a market for the oil after attending trade shows and hiring a trial study of the oil&#8217;s use in skincare.<br \/>\nKahai, which buys nuts from growers and scavengers, including Ordonez, expects to double sales this year.        &nbsp;<\/p>\n<p class=\"has-text-align-left\"><strong>Motorcycle Scavengers <\/strong>Jaramillo&#8217;s Kahai sends workers through the countryside on motorcycles and trucks, sometimes driving more than 150 miles to hunt for trees and pick up nuts.<br \/>\nDuring the harvest season from February to April, one mature tree can yield 900 pounds of nuts.<br \/>\nKahai pays 1,000 pesos a kilo (2.2 pounds) for whole nuts, so about 400,000 pesos ($250) per tree.<br \/>\nHe&#8217;s also encouraging farmers like Ordonez to plant more trees.   <\/p>\n<p>  Native to parts of Colombia, Ecuador, Peru and Venezuela, the cacay nut was long used by indigenous people to treat wounds and light lamps.<br \/>\nAs those uses faded, trees that reached 40 meters (130 feet) high became appealing targets for loggers.<br \/>\nThat&#8217;s begun to change with the renewed appeal of natural oils as beauty treatments.<br \/>\nSales of face oils are rising, sparking new products from cosmetics-maker L&#8217;Oreal and Procter &amp; Gamble&#8217;s Olay brand made of everything from grape and apricot seeds to lavender and marjoram.<br \/>\nBeauty-oil sales at retailer Sephora tripled in three years.<br \/>\nFace-Oil Boom In the U.S., where high-end facial skincare sales have largely been flat over the past year, face-oil sales surged 24 percent to $42 million, data from NPD Group show.<br \/>\nThey&#8217;ve more than doubled over the past two years.<br \/>\nThe small but growing appeal of cacay in the $465 billion personal-care market has been fueled by the increased popularity of Morocco&#8217;s argan oil, which got picked up by hair-care makers such as L&#8217;Or\u00e9al and Unilever NV, and is now included in 14 percent of new hair treatments, according to market research from Mintel.<br \/>\nCacay contains key ingredients in anti-aging products, including antioxidants and retinoids, according to Kahai.          &nbsp;<\/p>\n<p class=\"has-text-align-left\"><strong>&#8216;New Wave <\/strong>&#8216; &#8220;It&#8217;s going to be the new little wave,&#8221; said Jamie Sherrill, who uses cacay in some of the Nurse Jamie skincare products she sells at her Santa Monica spa.<br \/>\n&#8220;I was always a fan of retinol and argan oil, and we were initially searching for ways to improve on these two ingredients.&#8221; <\/p>\n<p>  Sherrill, who appeared with socialite Paris Hilton on the reality show &#8220;The Simple Life,&#8221; offers 1-ounce &#8220;facial elixir&#8221; with cacay for $198 and a men&#8217;s shaving oil version. A three-item set of anti-aging products with cacay retails for 1,060 pounds ($1,555) at Harrods department store in London. The venture isn&#8217;t without risk for Kahai and small growers. While plant oils are hot now, cosmetics fads often change, and there is lots of competition from other plant oils. &#8220;It&#8217;s more expensive than a lot of your regular oils,&#8221; said Judi Beerling, a research manager at the London-based consulting firm Organic Monitor. &#8220;As more becomes available, obviously the prices will become less of an issue.&#8217; Jaramillo said some companies are holding off on using cacay because there isn&#8217;t enough stable supply. It could take another three years, he said.  &nbsp;<\/p>\n<p class=\"has-text-align-left\"><strong>Sales Double <\/strong>&#8221;Our plan is to have enough volume for the boom that&#8217;s going to come from the cosmetic market, and anything leftover we can sell just like the edible nut,&#8221; Jaramillo said.<\/p>\n<p>  Kahai forecasts oil sales of 1.2 metric tons from this year&#8217;s harvest, double last year, and output will expand as the 100 hectares (247 acres) already planted with cacay trees start producing.<br \/>\nIt takes 2 kilos of kernels to make 1 liter of oil.<br \/>\nThe nut is about 53 percent oil, and Jaramillo says his next plan is to target the protein-rich flour thats leftover as a nutritional supplement.    &nbsp;<\/p>\n<p class=\"has-text-align-left\"><strong>New Hope <\/strong>The cacay revival has also given hope to environmental groups seeking to slow deforestation.<br \/>\nLuis Eugenio Cifuentes, a Colombia adviser for the Arlington, Virginia-based Amazon Conservation Team, has been promoting cacay as a profitable alternative to logging. <\/p>\n<p>  He talks to farmers in remote areas and is organizing a plan to buy trees that will connect isolated patches of rainforest.<br \/>\nFor farmer Ordonez, cacay offers the chance of supplementing the income he earns from milk and cattle sales.<br \/>\n&#8220;That&#8217;s how I live, with little money,&#8221; he said.<br \/>\n&#8220;Cacay is something I think a lot about because I have a lot of faith that it will work out for me.&#8221;   [\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221;&#8230;<\/p>\n","protected":false},"author":3,"featured_media":7855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":""},"categories":[88],"tags":[],"class_list":["post-8087","post","type-post","status-publish","format-standard","has-post-thumbnail","category-international"],"jetpack_featured_media_url":"https:\/\/kahai.co\/wp-content\/uploads\/2024\/07\/DJI_0233-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kahai.co\/en\/wp-json\/wp\/v2\/posts\/8087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kahai.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kahai.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kahai.co\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/kahai.co\/en\/wp-json\/wp\/v2\/comments?post=8087"}],"version-history":[{"count":11,"href":"https:\/\/kahai.co\/en\/wp-json\/wp\/v2\/posts\/8087\/revisions"}],"predecessor-version":[{"id":8129,"href":"https:\/\/kahai.co\/en\/wp-json\/wp\/v2\/posts\/8087\/revisions\/8129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kahai.co\/en\/wp-json\/wp\/v2\/media\/7855"}],"wp:attachment":[{"href":"https:\/\/kahai.co\/en\/wp-json\/wp\/v2\/media?parent=8087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kahai.co\/en\/wp-json\/wp\/v2\/categories?post=8087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kahai.co\/en\/wp-json\/wp\/v2\/tags?post=8087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}